Bike Belles
We are very pleased to have received a positive review from the Bike Belles website for our new store in Greenwich!
As a company we have recognised that there are increasing numbers of female cyclists and would be cyclists but that male dominated bike shops are not always very female friendly. In an attempt to try and overcome this in our stores we have consulted female cyclists and non-cyclists about what they would like to see. One of the measures we have introduced at our new Greenwich shop, along with our stores at Norwich and Basildon, is a large dedicated women’s cycling area with ladies bikes, clothing, and accessories all grouped to together.
Bike Belles has been set up by Sustrans who are responsbile for the award-winning National Cycle Network, and for community based projects working with kids, schools, people at home and at work, and with entire streets helping regular people like you to walk, cycle and use public transport more.
Their aim with Bike Belles is to overcome so fairly stark statistics. That men are three times as likely to cycle as women. And three quarters of women never ride a bike at all. Their mission is to change this by “making it easier for women to get in the saddle or get back into the bike habit so we too can enjoy all the benefits that travelling actively brings”.
